By Garry Owen, Model For Success Contributor
Ever notice how certain words or phrases that you first heard as real estate jargon, somehow segued into mainstream usage, popularity, and culture? Take for instance Bottom Line. In fact, please take it. I never want to hear the term again. Our bottom line dictates a return of X, became, My bottom line is a tall, handsome, rich man on the Internet dating sites.
Then there was Exit Strategy. The first time I heard this, I thought it was pretty cool. It was at a real estate conference in one of the Palms, Desert or Beach, I forget. The panelist was a pension fund advisor discussing their hold period and expected returns. The last time I heard it that I can remember, Hillary or Obama was discussing foreign policy as it related to Afghanistan and/or Iraq (take your pick).
Most recently, Traction came along. I wish it would go away, but I received it twice in emails last fall, so assume its still alive. Anytime Charlie Sheens lawyer states that Charlie is gaining traction on his Tweet followers, as they now number several million, you can rest assured its useful life in real estate terms is on the way out. Funny thing about Reposition. For a while there, it appeared to have traction, but the bottom line is that it never segued.
I had thought that Deleverage might be the new Traction; but frankly, dont think it has legs. Face it, nobody really wants to delever; its painful and sobering.
What catch phrases have you heard recently that you think are here to stay, or not?